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Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they […]
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “AI literacy is not prompt literacy. It’s judgment literacy.“ Her post went on to ask a question that nobody in the AI training industry […]
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the software that AI runs on has also evolved beyond what it was originally designed for, and while Brin can envision Gemini achieving AGI, he also […]
A website relaunch is usually framed as a milestone: new design, new platform, better performance. For SEO, it can just as easily be the start of a months-long traffic problem. Even a migration that looks technically clean at launch can trigger a visibility decline that does not show up fully for weeks, and in the […]
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover. What Search Profiles Include Creators can customize their profile with […]
The UK’s Competition and Markets Authority has imposed a new conduct requirement on Google Search that will let publishers opt out of having their content used in AI search features. The requirement follows the CMA’s decision to designate Google with strategic market status in general search. It sits under the UK’s digital markets competition regime, […]
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution […]