30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Search engines are not losing the trust war to AI chatbots. They are winning it by more than 40 points, and nowhere is that margin wider than in the United States. In the YouGov livestream on July 8, “The New Search Journey, How AI Is Changing Online Discovery.” Host Brian Reitz walked experts Clifton Mark […]
“What’s closing is the cheap part,” Shane Tepper told me. “The stretch where you can win position with work instead of budget.” Tepper is co-founder of Resonate Labs, and I’d asked him a pointed question. Everyone in SEO talks about a closing window on earned AI visibility, but the surface area of AI search keeps […]
This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals. “With search terms increasingly unavailable, what technical signals should advertisers […]
Tom Critchlow, a longtime search marketer with deep experience, recently shared his opinions of where the SEO industry is today, saying that AI Search is changing business priorities in a way that exposes the weaknesses inherent in SEO today. This transformation means that search marketing professionals need to evaluate the services they offer in order […]
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. See also: so your traffic tanked: what smart cmos do […]
Most multi-channel strategies are not actually strategies — they’re a pile of channels reporting to the same conversion goal, judged the same way, regardless of what each one is actually built to do. Paid search gets a report. Social gets a report. Email, organic, and video each get their own scorecard. Everyone can tell you […]
For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes […]
I had a conversation with an old friend from my WebmasterWorld Forum days about PR marketing for AI search. The friend had contacted me to hear my thoughts about it. The discussion seemed useful, so I rewrote it into an article. See also: digital PR hasn’t changed. Digital PR Outreach Because Links Matter Less I […]
A brand can win an AI Overview citation and still hand the sale to a competitor. That is not a hypothetical — it is happening on a majority of “best software” queries right now, and the mechanism behind it explains why so many comparison pages are quietly working against the brands that publish them. For […]
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Should I add more AI tools to manage local listings and reviews, or is that making it worse? Who should own AI search visibility across all our locations? The ideal multi-location marketing world is one where agentic AI fixes […]