Description

Once an account is spending real money across three or more platforms, the job stops being about writing better ads. It becomes about managing a system — full-funnel structure, shopping feeds that need to stay accurate against real inventory, weekly optimisation cycles, and creative that does not go stale while running at volume. At this level, the risk is not that an ad underperforms. It is that a system this size, left running on a monthly rhythm built for a smaller account, quietly wastes money in the gaps between reviews.

The gaps get expensive fast at this scale. A shopping feed with a pricing error or an out-of-stock item does not just look wrong — it burns budget serving ads for products nobody can buy, across every platform pulling from that feed. A creative set that has been running unchanged for weeks develops fatigue that a smaller account might not even generate enough impressions to notice, but at real volume shows up as a steady decline nobody catches until the monthly report lands. And an account spanning Google Search, Shopping, Display, YouTube and Meta as separate, loosely coordinated campaigns misses the compounding effect of treating them as one funnel — someone who saw a YouTube ad and then searched your brand name on Google should be recognised as the same journey, not two disconnected touchpoints.

Ads Scale is built for exactly this stage. It covers full-funnel campaign structure across every platform that matters to your business — Google Search, Shopping, Display, YouTube and Meta — built as one coordinated structure rather than five separate accounts that happen to share a budget. Feed and shopping campaign management keeps product data accurate against real inventory and pricing, so spend never goes toward ads for something that is out of stock or priced wrong. Custom creative production runs on an ongoing basis rather than a single batch at launch, so fatigue gets addressed before it shows up as a decline. And weekly, not monthly, optimisation and reporting mean nothing sits unattended for four weeks at a time.

What makes this different from simply doing the same work more often is the dedicated account manager attached to it. An account spanning this many platforms and this much budget needs someone who knows its history well enough to move fast the moment something needs attention — a feed error, a sudden cost spike, a competitor move — rather than someone picking up a ticket from a shared queue and needing to get up to speed on the account before acting. That familiarity is what turns weekly optimisation from a scheduled check-in into something closer to continuous oversight.

There is also a coordination cost that only shows up once an account reaches this size. Five platforms managed independently means five separate sets of decisions about budget, five separate creative sets to keep fresh, and five separate places where a change on one platform might undercut what another is trying to do — a Display retargeting push, for instance, competing with a Meta retargeting sequence for the same visitor’s attention instead of complementing it. A dedicated account manager who owns the whole picture is what prevents that kind of overlap from quietly eating into results that would otherwise look fine on each platform’s individual dashboard.

How it works

An account at this scale is never rebuilt from scratch — the work starts with what exists and reorganises it into one coordinated system.

1. Free account audit. Every engagement opens with a full review of existing campaigns, tracking and wasted spend across every platform currently in use — and you get an honest account of what we would change, whether or not you sign up.
2. Full-funnel restructure. Campaigns across Google Search, Shopping, Display, YouTube and Meta get reorganised into one coordinated funnel, so a visitor’s journey across platforms is tracked and built on rather than treated as disconnected touchpoints.
3. Feed and shopping setup. Product feeds get checked and connected properly, so shopping and feed-based campaigns always reflect real stock and pricing rather than stale data pulled once and left alone.
4. Ongoing creative production. Custom creative gets produced on a running basis rather than a single upfront batch, so there is always a next set ready before the current one starts to fatigue.
5. Weekly optimisation and reporting. Your dedicated account manager reviews performance across every platform weekly, adjusts what needs adjusting, and reports what changed — so nothing sits unattended for a month at a time.

Because one person owns the account across all five platforms rather than the work being split by channel, decisions made on one platform account for what is happening on the others — a budget shift, a new creative angle, a change in what the shopping feed is pushing hardest all get weighed against the full picture, not approved in isolation.

Who this is for: This fits businesses with an established ad budget spread across multiple markets or platforms, not a single account looking for its first real traction. At this stage, the cost of a slow, under-optimised account is bigger than the cost of managing it properly — a feed error or a stale creative set left unnoticed for a month costs more at this budget than a dedicated account manager and weekly reviews would have. The businesses that fit here have already answered the question of whether paid media works for them; the question now is how much of the available upside a slower, less coordinated setup is quietly leaving unclaimed.

What’s included

• ✓3+ platforms
• ✓Full-funnel campaign structure
• ✓Custom creative production
• ✓Feed & shopping campaign management
• ✓Weekly optimisation & reporting
• ✓Dedicated account manager
• ✓Ad spend billed separately

Full-funnel campaign structure is what separates this from running three or more platforms as separate accounts that happen to share a reporting spreadsheet — it is the difference between five channels competing for the same budget and five channels working the same funnel together. Feed and shopping campaign management matters for a related but distinct reason: it is the part of the account most exposed to real-world changes — stock levels, pricing, seasonal availability — that a static setup cannot keep up with on its own. And the dedicated account manager is what makes weekly optimisation actually mean something, rather than a scheduled task handed to whoever is available that day.

Every engagement opens with a free account audit. We review existing campaigns, tracking and wasted spend across every platform in use and tell you exactly what we would change — whether or not you decide to sign up afterwards. That review is what the full-funnel restructure gets built on, rather than a fresh guess about what an account this size needs.

There is no long-term contract on any of our ad management plans, Ads Scale included. It is billed monthly and can be cancelled at any time, and because you own the ad accounts outright, cancelling never means losing campaign history or conversion data. Whatever has been built stays built, whether you continue with us, bring in another team, or manage it in-house from that point.

Ad spend is billed separately and goes directly to the platform, so there is never a markup hidden inside your media budget — what you pay for management covers the restructure, the creative production, the feed management and the dedicated account manager’s time. Weekly optimisation and reporting mean nothing sits unattended between reviews, which at this budget level is the difference that actually shows up in the numbers.

Because reporting happens weekly rather than monthly, you are never more than a few days away from seeing what changed and why. That cadence matters more the larger the budget gets — a problem caught in week one costs a fraction of the same problem left running for four weeks before the next scheduled review.

How long does the full-funnel restructure take? It starts immediately after the account audit, and because the work is a reorganisation of existing campaigns rather than a from-scratch build, the account keeps running throughout rather than pausing while the new structure comes together.

What if the account isn’t performing the way we expect? Weekly optimisation and reporting exist specifically so an underperforming area gets caught and addressed inside a week rather than a month, and your dedicated account manager is the person accountable for making that call. Management is billed monthly with no long-term contract, so you are never locked into a plan that isn’t earning its place.

Do we need to already be running ads on all these platforms? Ads Scale is built for accounts already spending real budget across three or more platforms — it is a restructure and management upgrade for an established spend, not a starting point. If you are earlier than that, running one platform properly first with Ads Launch, or adding a second with Ads Growth, is the more sensible path before reaching this scale.

Why does a dedicated account manager matter more here than at a smaller budget? At three or more platforms and real budget behind them, the cost of someone unfamiliar with the account making a slow or generic call is higher — a missed feed error or a fatigued creative set burns real money fast at this scale. A manager who knows the account’s history well enough to move quickly is what the weekly optimisation cycle depends on to actually catch problems inside a week rather than after the fact.

Billed monthly. Cancel any time. This is ongoing management of the full account system — the restructure, creative production, feed management and your dedicated account manager’s time are the service, while ad spend itself is billed separately by the platforms you advertise on. Secure checkout — payments are processed securely via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.