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For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes […]
Web strategy in the AI era has a strange shape. You spend your days optimizing for systems nobody will let you look inside. You publish, you watch the traffic move, and when an AI answer surfaces a competitor instead of you, there is no panel that explains why. So when a regulator forces one of […]
This post was sponsored by FirstPromoter. The opinions expressed in this article are the sponsor’s own. For years, software companies have published pages that rank the best tools in a category and place their own product at the top. The tactic was cheap and easy to scale, and for a long time it helped shape […]
My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today, I want to show you how it works and why this standard is so incredibly […]
Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data may be accurate, but the […]
Google added AI search visibility reporting to Search Console, and the place it chose to put it is the whole argument. It is not a new product, and it is not a separate “Generative Console.” The same tool you already open to see how you rank in search now also shows how often you turn […]
Welcome to the week’s Pulse: Google’s explanation for lost clicks was tested; a case study showed why Core Web Vitals fixes target the wrong element; a report measured how agents handle pricing pages; John Mueller weighed in on agent access; and a longtime Bing leader announced his retirement. Here’s what matters for you and your […]
The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers Saharsh Agarwal and Ananya Sen […]
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, […]
Since AI Overviews launched, search and publishing professionals have been paying close attention to how AI companies should handle the content used to train their models. Google has now shared its stance. It emphasizes fair use and provides options for opting out, while also highlighting paid agreements for specific situations. In a policy paper published […]