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Google is adding AI image generation to AI Overviews and redesigning the Google Images homepage to mark the service’s 25th anniversary. Brad Kellet, Senior Engineering Director for Search, announced the changes in a company blog post. Image Generation In AI Overviews Image generation inside AI Overviews turns a text prompt into a custom image built […]
Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this attention hasn’t vanished but has […]
Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It is coming from individuals. Do individuals now hold all the power, and is the future of content to be found on Substack? When I spoke with Harry Clarkson-Bennett recently about publishers surviving AI, I put […]
For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes […]
Web strategy in the AI era has a strange shape. You spend your days optimizing for systems nobody will let you look inside. You publish, you watch the traffic move, and when an AI answer surfaces a competitor instead of you, there is no panel that explains why. So when a regulator forces one of […]
A brand can win an AI Overview citation and still hand the sale to a competitor. That is not a hypothetical — it is happening on a majority of “best software” queries right now, and the mechanism behind it explains why so many comparison pages are quietly working against the brands that publish them. For […]
My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today, I want to show you how it works and why this standard is so incredibly […]
Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data may be accurate, but the […]
Google added AI search visibility reporting to Search Console, and the place it chose to put it is the whole argument. It is not a new product, and it is not a separate “Generative Console.” The same tool you already open to see how you rank in search now also shows how often you turn […]
Welcome to the week’s Pulse: Google’s explanation for lost clicks was tested; a case study showed why Core Web Vitals fixes target the wrong element; a report measured how agents handle pricing pages; John Mueller weighed in on agent access; and a longtime Bing leader announced his retirement. Here’s what matters for you and your […]