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Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and […]
A third of the top fintech websites in the world deliver less than 80% of their homepage content in raw HTML. That is the version of the page an AI agent gets when it visits, before it decides whether to spend the compute on a full browser render. Most of them do not. The Structure […]
Welcome to the week’s Pulse: updates affect how Google measures its AI surfaces, what its spam rules cover, and where AI recommendations send traffic next. Here’s what matters for you and your work. Google Rolls Out June 2026 Spam Update Google began rolling out the June spam update on June 24. Key facts: Google announced […]
Click-through rates for desktop and mobile are moving in opposite directions, according to the new data from Advanced Web Ranking. The direction here, especially on desktop, runs counter to the recent narrative in recent CTR reporting. Organic clicks have been eroding overall as AI Overviews expanded, a pattern we’ve covered here using AWR’s data as […]
At SMX Advanced in Boston earlier this month, I sat through back-to-back sessions from Crystal Carter, Head of AI Search and SEO Communications at Wix, and Jen Cornwell, Senior Director of AI SEO at Tinuiti. On paper, they covered the same beat: how AI search is reshaping the marketer’s job. In the room, they could […]
John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google’s new Search Console generative AI report counts impressions in response to a question about what’s recorded when a site appears in AI Overviews and AI Mode. This question is relevant for anyone reviewing the new report and questioning why their impression […]
For more than two decades, international SEO teams focused on ensuring the right page appeared in the right market by creating and optimizing localized content, using hreflang to ensure it was routed correctly even when it was nearly an exact match to another market. But now AI search is exposing a different challenge. As platforms […]
Most SEO teams can still confirm whether their content is ranking. Far fewer can answer the question that matters now: of the 10 pieces published last month, how many were indexed, how many were cited in ChatGPT, and how many still held their position by week three. That measurement gap is the new AI search […]
You walk into a quarterly review with great rankings, a 10% traffic boost, and solid engagement numbers. The executives nod. Then someone asks, “How much revenue did this generate?” and the room goes quiet. Sound familiar? It happens all the time, and it’s not because your SEO program isn’t working. It’s because the metrics you […]
When a brand is recommended through ChatGPT, people are more likely to visit that brand’s site over the following week, according to a new report from Similarweb . Their analysis found that brands appearing in ChatGPT recommendations were 2.5x more likely to receive a site visit within 7 days than brands not recommended. The report […]