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OpenAI wants you to know that its technology helps you figure out what to cook for dinner. Google wants you to feel the warmth of a family settling into a new home with Gemini by their side. Anthropic would like you to see its Claude as the clean, trustworthy alternative to the ad-cluttered mess everyone […]
Keyword research has an expanded purpose in the world of local SEO. The keyword intent you’re already building for clients can now feed the trust signal layer that drives local AI recommendations, but only if it’s deployed in the right places. When AI tools recommend a local business, they’re not just reading the website. They’re […]
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based query patterns that create new challenges for Google. This points to a consequential change in search behavior that directly impacts how to approach SEO. Keyword Fragmentation In AI Search Liz Reid explained that users have […]
Performance Max was created to be the set-it-and-forget-it automation play Google dreamed up. But, five years in, the only way PMax works is when you actively guide it, and it literally drains budget when you treat it like a self-managing campaign. The hybrid strategy, running Performance Max alongside Standard Shopping rather than replacing it, is […]
Ask.com, the search engine that started life as Ask Jeeves, shut down. Parent company IAC discontinued its search business as part of an ongoing effort to refocus its operations. A farewell message posted on the Ask.com homepage, reads: “Every great search must come to an end. As IAC continues to sharpen its focus, we have […]
Google has officially expanded AI Max to Shopping and Travel campaigns as it hits one year in market. The announcement comes on the heels of its upcoming annual Google Marketing Live event on May 20th. Google noted that AI Max has become the fastest-growing AI-powered Search ads product. Both AI Max for Shopping and Travel […]
This month’s Ask A PPC explores a question many advertisers are starting to ask: “Can AI Mode ads actually drive conversions, or is this just another awareness play?” The answer to this question will vary based on how advertisers define success and what they’re comparing it against. Many accounts measure new opportunities against campaigns that […]
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers immediate gratification when it drops and immediate anxiety when it rises. After all, if your average CPC increases from $2 to $5, it’s natural to […]
For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and light on substance. More recently, […]
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a […]