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YouTube is making it easier for everyone to see when AI is used in videos by adding automatic detection and putting labels in more noticeable spots. The changes will affect where labels appear and how they’re applied. YouTube Creator Liaison Rene Ritchie detailed the updates in a video posted alongside the announcement. Where Labels Are […]
Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow instead of the traditional standalone Display campaign setup. While Google says Display inventory itself is not going away, the migration represents another major consolidation move inside Google […]
If a user types your brand name into Google or Chrome, you might reasonably assume they are about to visit your website. Google has always been a place people pass through on the way to somewhere else, but AI Overviews are changing how long that passage takes, and what happens during it. To assess these […]
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]
Google released a report detailing how people use AI Mode in the U.S., drawing on internal Search data and Google Trends to map search behavior one year after launch. The report, published alongside Google I/O 2026 announcements, said that AI Mode has surpassed 1 billion monthly active users globally. Queries have more than doubled every […]
When Unilever CEO Fernando Fernández stood before investors and declared that the era of expensive corporate brand advertising was over, calling traditional TV-heavy campaigns “lazy marketing,” the shockwave through the agency world was immediate. Half of Unilever’s massive global advertising budget would shift to a “social-first” strategy. Creator collaborations would scale by 20 times. The […]
Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include search agents and an international expansion of Personal Intelligence. Liz Reid, VP and Head of Search, said AI Mode has passed one billion monthly users. […]
Google is expanding its SynthID verification tools to Search today, with Chrome support planned over the coming weeks. Users will be able to check the origin of images through Search features such as Lens, AI Mode, and Circle to Search. The company is also launching an AI Content Detection API on Google Cloud, initially available […]
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on helping users discover content through […]
Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Complete and utter rubbish if I’ve had a drink. Image Credit: Harry Clarkson-Bennett They all read like headlines you’d see in Discover and scroll past very quickly. Maybe in a few […]