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Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a […]
This week’s Ask an SEO question is: “I’ve been running an affiliate site for 2 years but hit a plateau. What advanced data analysis techniques can help me identify new growth opportunities that I might be missing?“ This is one of my favorite questions that come up at conferences and in the affiliate marketing programs […]
Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media, and broadcasting, came second at 13%. Publishing companies accounted for 40% of all AI bot activity in media, ahead of broadcast and OTT at 29%. […]
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored […]
Google’s Gary Illyes published a blog post explaining how Googlebot’s crawling systems work. The post covers byte limits, partial fetching behavior, and how Google’s crawling infrastructure is organized. The post references episode 105 of the Search Off the Record podcast, where Illyes and Martin Splitt discussed the same topics. Illyes adds more details about crawling […]
Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of advanced algorithms that drastically reduce AI processing size and memory requirements. Their blog post says, “This has potentially profound implications … especially in the domains […]
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal […]
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads. Here’s what was announced this week and why they matter for your campaigns. Google Adds More Visibility and Control To Performance Max Google rolled […]
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live, a new audio model that Google calls its highest-quality yet. It’s inherently multilingual, so you can speak with Search in your preferred language without switching […]
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup […]