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Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include search agents and an international expansion of Personal Intelligence. Liz Reid, VP and Head of Search, said AI Mode has passed one billion monthly users. […]
Google is expanding its SynthID verification tools to Search today, with Chrome support planned over the coming weeks. Users will be able to check the origin of images through Search features such as Lens, AI Mode, and Circle to Search. The company is also launching an AI Content Detection API on Google Cloud, initially available […]
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on helping users discover content through […]
Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Related reading: AI leads all reasons for U.S. job cuts in march, report says. Complete and utter rubbish if I’ve had a drink. Image Credit: Harry Clarkson-Bennett They all read like […]
Search engines were designed to do several things at once: Rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That last part was not an accident. It was the liability architecture. Large language models were built without any […]
One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated creative. As more brands gain access to the same AI tools, will advertising eventually start feeling repetitive? Ginny Marvin, Ads Liaison at Google, raised that question directly during the discussion, asking whether the industry was […]
Google’s Martin Splitt and Nikola Todorovic discussed the impact of AI on search, revealing that there’s a new wave of people that are doing things with Google search that is markedly different than in the past and that this is an upward trend. Martin Splitt noted that AI in search is not new and that […]
Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss how AI evolved inside Google Search. Todorovic leads Google’s SafeSearch engineering team and has worked in the search organization for 15 years. He said machine learning was difficult to deploy broadly across Search because complex […]
BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences shape which types of sites each AI engine shows, with strong implications for how to promote to each one. The research focused on five AI […]
YouTube is testing “Ask YouTube,” a conversational search experience that returns AI-generated text summaries alongside cited videos and supports follow-up questions in a persistent thread. YouTube describes the feature on its Premium Early Access page as “a new way to search on YouTube that feels more like a conversation.” Users can ask complex questions, receive […]